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Our Creation Process + Tools of the Trade

Hi there. Chad here. I want to give you a glimpse into our creation process and I’m going to start this off with we love our iPad Pro!

The first 80% of the work to create a piece is done on the iPad — and when Adobe releases Photoshop for iOS, it may become possible to completely finish the piece on the iPad too.

Why the iPad?

I get this question a lot (or “are you an Apple fan boi!?”). But the reasons we use the iPad are technical.

The Screen

The screen is amazing. It’s vivid, sharp, and most importantly it can reproduce a huge gamut of colors. This is something we’d have to spend thousands of dollars on special monitors for.

The color gamut is crucial because we love tweaking our Lightroom presets to make sure we get the exact look we’re striving for. A poor quality screen would severely limit our capability here.

The Pencil

The Apple Pencil 2 is extremely precise and lag free when drawing. It’s an incredible tool when we need to get way down into the details and make the perfect strokes.

I hear this is going to get even better when iPadOS is released.

The Performance

The latest iPad Pro is a beast. I’ve literally never had any wait times when launching apps and making changes in our artwork — even at the highest resolutions.

This is a breath of fresh air. On my desktop, some Photoshop tools lag a bit when working at super high resolution (such as the stamp tool).

The Apps

With Adobe bringing Lightroom to iOS (and soon Photoshop too), it became a no-brainer to use. Combine that with ProCreate and we have a match made in heaven.

I know it seems unlikely. ProCreate and Lightroom? Yes. Here’s why. Lightroom does our lighting, coloring, sharpening, etc… and then we port into ProCreate to do the handwork.

ProCreate’s interface is so minimal and smooth to use. It gives you incredible brush tools and then gets out of the way. The app does its job perfectly and then doesn’t try to add hundreds of extra features for no good reason.

Mobility

Finally, another remarkable reason for pushing as much of the creative process into the iPad Pro as possible is the mobility of it. I can be out and about and when I’ve got some spare time, flip out the iPad and get to work.

It’s super convenient and really improves our productivity.


The Process

Okay, enough about the iPad Pro. Let’s start looking into our process.

Everything starts in Lightroom

As I mentioned above, we use Lightroom for lighting, bringing out details in shadows, sharpening, coloring, and more. The ability to create presets helps improve productivity too.

And moves into ProCreate

After Lightroom we move into ProCreate. We use it to cleanup dark areas, paint over noise and debris, add texture, smooth, etc… all using the Apple Pencil.

It’s super smooth working in ProCreate. Zooming in, making smooth strokes, smudging the tinest details… it’s fluid, fast, and simple.

And then finish up in Photoshop

After we’re done in ProCreate we port the piece into Photoshop on our desktop computer (this may change when Adobe brings Photoshop to iOS, we’ll see).

In Photoshop we’ve developed a super secret technique that removes halos from over-sharpened photos. That’s a big part of our style. In Lightroom, we “blast” a photo to produce a sort dot-grid texture.

Then using our special technique we removing the haloing and produce a sharp, but smooth appearance.

Next, we’ll burn and dodge the areas we want to highlight and add depth to the piece. This is where things really start to look finished.

Finally, we use the clone stamp tool to clean up the piece even more and remove parts that don’t lend to the overall image we’re shooting for.


Craftsmanship through and through

We pride ourselves on only working for quality and realizing we’re never done. We’re always learning, practicing, and striving to do better-and-better with every piece we craft.

That’s the heart and soul of craftsmanship. The inner-circle secret if you will.

We’re humble and understand there is always room to improve, no matter our skill level and decades of experience. There are A LOT of pieces we don’t publish because after working on them for hours we realize it doesn’t meet our standards.

It’s just how we work. We’re not going to show you artwork we wouldn’t buy ourselves.

And that’s a wrap

And that’s about it. We “finalize” a piece by saving it to our network storage and then export for our print lab and upload to our shop so you can buy it.

It may sound like a long process when reading these steps, but it really is a smooth, efficient pipeline — and it ensures we produce incredible artwork for you to show off your personality and taste to the world.

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